The source of the text appears to be from the wesite" fuel industries". the key points in this case study are to outline the: challenge, strategy, creative and execution and results of the online computer game shown as "Gotham City Street Chase", it was also to raise the expectatio of the film. A point inside this case study that sticks out to me would be "Within a few days of its release, the game had already shot past 100,000 unique visitors with an average engagement time of 10 minutes per person". This quote stands out to me personally because, its amazing how many people can play the game in such little time, it just shows how dedicated these fans are to the idea of batman. My opinion on the subject was that the game's purpose was to boost the franchise of the film, which proved successful, as over 100,000 people went online to play the game just because it was ased on batman. interaction is the main point of every media industry, because a film, game, radio, every media industry needs to have an interacting audience to therefore generate revenue.
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